AMEEN
KALLA

We are manufacturers and distributors of Afro Caribbean hair products in Europe and UK. Initially started business in the name of M&M Cosmetics Limited, a family concern in 1989 with brands in the names of Sofn’Free, Sta Sof Fro and Moxie manufacturing the likes of shampoos, conditioners, hair oils, relaxers and various other hair products.

 

M&M in 1996 launched a brand called Bump Patrol for men “The Razor Bump Solution” which has been received exceptionally well in the marketplace. 

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In 1999 we purchased one of our competitor’s; a company called Dyke & Dryden Limited. Since then, we have been trading under this name. 

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In 2005 launched a new range of fragrances under the ‘Berkley Square’ brand and in 2008 BSQ Naturals to department stores and chain chemists. 

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Ameen is married with 3 young children and likes travelling and playing badminton.